Youube on a mobile device. PHOTO: UNSPLASH
From TV to YouTube, the Oscars’ global shift reveals how entertainment, access and platforms are reshaping cultural institutions.
Updated
December 19, 2025 9:02 PM
Youube on a mobile device. PHOTO: UNSPLASH
The Oscars are moving to YouTube. Beginning in 2029, the Academy of Motion Picture Arts and Sciences has signed a multi-year agreement that makes YouTube the exclusive global home of the Oscars through 2033. From the ceremony itself to red carpet coverage, behind-the-scenes access and the Governors Ball, the entire experience will live on a platform most people already open every day.
On the surface, it looks like a distribution shift. In reality, it signals a broader strategic reset. For decades, television delivered scale for cultural institutions. Today, reach and discovery live on platforms, not channels. By choosing YouTube, the Academy is quietly acknowledging that cultural relevance today is built where audiences already are. In that context, YouTube is no longer just a place to watch clips but an emerging piece of cultural infrastructure.
What also stands out is how the Oscars are being reframed. This partnership is not limited to one night a year. Alongside the ceremony, YouTube will host year-round Academy programming through the Oscars YouTube channel. That includes nominations announcements, the Governors Awards, the Student Academy Awards, the Scientific and Technical Awards, filmmaker interviews, podcasts and education programs. Instead of a single broadcast moment, the Oscars are turning into an always-on ecosystem.
Accessibility is another central pillar of the deal. The Oscars will be free to watch globally, supported by closed captioning and audio tracks in multiple languages. This is less about nice-to-have features and more about staying relevant in a global, digital-first world. Younger audiences and viewers outside traditional Western markets expect access by default. The Academy is clearly building with that expectation in mind.
There is also a deeper exchange happening between heritage and technology. YouTube gains cultural weight by hosting one of the world’s most established creative institutions. The Academy, in turn, gains technological legitimacy and a clearer path into the future.
That balance extends to how the transition is being handled. The Academy’s domestic broadcast partnership with Disney ABC will continue through the 100th Oscars in 2028 and the international arrangement with Disney’s Buena Vista International remains in place until then. This is not an abrupt break from legacy media but a carefully phased shift. Change is being managed without burning bridges.
“We are thrilled to enter into a multifaceted global partnership with YouTube to be the future home of the Oscars and our year-round Academy programming,” said Academy CEO Bill Kramer and Academy President Lynette Howell Taylor. “The Academy is an international organization and this partnership will allow us to expand access to the work of the Academy to the largest worldwide audience possible — which will be beneficial for our Academy members and the film community. This collaboration will leverage YouTube’s vast reach and infuse the Oscars and other Academy programming with innovative opportunities for engagement while honoring our legacy. We will be able to celebrate cinema, inspire new generations of filmmakers and provide access to our film history on an unprecedented global scale.”
From YouTube’s side, the partnership places the platform firmly in the center of global cultural moments. “The Oscars are one of our essential cultural institutions, honoring excellence in storytelling and artistry,” said Neal Mohan, CEO, YouTube. “Partnering with the Academy to bring this celebration of art and entertainment to viewers all over the world will inspire a new generation of creativity and film lovers while staying true to the Oscars’ storied legacy.”
Google Arts & Culture extends the partnership beyond the ceremony. Select Academy Museum exhibitions and materials from the Academy’s 52-million-item collection will be made digitally accessible worldwide, bringing film history and education onto the same platform.
Taken together, the deal is less about where the Oscars will stream and more about how cultural institutions are adapting to the changing landscape. The Academy is positioning itself to be present year-round, globally accessible and aligned with the platforms that shape everyday viewing.
Keep Reading
Can AI companions really help with our mental health?
Updated
November 27, 2025 3:26 PM
A laptop with the text "MENTAL HEALTH" displayed. PHOTO: PEXELS
As technology continues to weave itself into the fabric of our daily lives, it’s starting to play an unexpected role: supporting our mental health. AI companions—digital entities designed to hold natural, empathetic conversations—are emerging as a new frontier in emotional care. Unlike chatbots of the past, these AI companions leverage advanced algorithms and emotional intelligence to provide personalized support, making them more than just tools. They are companions in every sense of the word—always available, always listening, and always ready to offer comfort. But can AI companions truly help us feel better, or are they just another tech trend? Let’s dive into how these digital allies are reshaping mental health care and what their growing presence means for our emotional well-being.
Loneliness is often called an epidemic, with millions of people worldwide feeling isolated or disconnected. While human relationships are irreplaceable, AI companions offer a consistent and accessible alternative to combat feelings of loneliness.
These companions don’t just respond—they engage. They remember your preferences, ask follow-up questions, and adapt their conversations to your needs. Imagine having someone to talk to at any time of day, about anything on your mind, without fear of judgment. AI companions may not replace a human friend, but they can provide a sense of presence and connection that can be profoundly comforting.
In a world where reaching out to others can sometimes feel daunting, AI companions offer a simple solution: they’re always there. This consistency can help people feel less alone, fostering a sense of connection in an increasingly disconnected world.
We all experience moments of stress, sadness, or doubt, and having someone to turn to during those times can make all the difference. AI companions are designed with emotional intelligence, enabling them to recognize and respond to your feelings in real time.
Through sentiment analysis and adaptive learning, these companions can detect when you’re feeling low and tailor their responses to provide comfort. Whether it’s offering words of encouragement, suggesting self-care activities, or simply listening, they provide a safe space to process emotions.
Unlike traditional apps that focus on tracking habits or delivering generic advice, AI companions meet you where you are emotionally. This personalized approach can help users feel truly supported, even in their most challenging moments.
For many of us, expressing our thoughts and emotions openly can feel like a risk. Fear of judgment, misunderstanding, or even burdening others often holds us back. AI companions offer an alternative: a completely private, judgment-free space to share whatever is on your mind.
Talking things out—whether it’s frustrations from the day or deeper personal struggles—can be incredibly therapeutic. And with AI companions, there’s no need to worry about being misunderstood or dismissed. You can let your guard down, explore your feelings, and reflect on your experiences with total freedom.
This safe space for self-expression can be especially valuable for those who struggle to open up to others. It’s not about replacing human relationships but about having an outlet that’s always available and entirely focused on you.
Self-doubt is a common barrier to personal growth, and many of us battle negative self-talk daily. AI companions are programmed to combat this by offering positive reinforcement and encouragement.
For example, if you express doubt about your abilities, an AI companion might respond with affirmations like, “You’ve accomplished so much already—don’t forget how capable you are.” Over time, these small but meaningful interactions can help shift your mindset, replacing self-criticism with self-compassion.
This ability to mirror supportive, affirming conversations can build confidence and foster a more positive self-image. It’s a subtle but powerful way AI companions can contribute to emotional well-being.
AI companions are more than just a tech trend; they represent a new way of thinking about mental health care. By offering companionship, emotional support, safe spaces for self-expression, and tools for mindfulness, they empower users to take control of their well-being.
While they may not replace traditional methods of care, AI companions are making mental health support more accessible, immediate, and personalized. They’re a reminder that sometimes, the smallest interactions—an encouraging word, a moment of mindfulness, or a listening ear—can have the biggest impact.
As we embrace this new era of technology, one thing is clear: AI companions are not just about convenience. They’re about connection, support, and the potential to make emotional care a part of everyday life. And in a world that often feels disconnected, that’s something worth celebrating.