From pre-orders to market entry, Rokid’s Taiwan campaign reflects how AI hardware is being introduced to consumers today.
Updated
January 8, 2026 6:30 PM

Rokid Glasses, a pair of AR glasses from Rokid. PHOTO: ROKID
Rokid has reached a significant crowdfunding milestone in Taiwan. Its Rokid Glasses campaign surpassed NT$62 million in pre-order funding on zeczec, Taiwan’s creative-oriented crowdfunding platform. The campaign ranked No. 1 across all categories on the platform in 2025 and entered the Top 10 funded campaigns in zeczec’s history, setting new records for AI and XR-related projects.
The campaign launched on October 28 and became one of the platform’s most prominent technology initiatives of the year. According to the company, the outcome followed growing visibility for Rokid Glasses after product showcases in New York, Berlin, Singapore and Paris, positioning the Taiwan campaign within a broader international rollout.
The crowdfunding achievement coincided with Rokid’s official market entry in Taiwan. On December 10, the company debuted Rokid Glasses locally, introducing the product to media, partners and early users in the region. The Taiwan launch mirrored earlier international events and connected the online crowdfunding campaign with a physical market presence.
Rokid Glasses combine augmented reality displays with built-in AI functions, including real-time multilingual translation, live transcription, navigation, object recognition and voice assistance. These capabilities were central to how the product was presented during both the crowdfunding campaign and the Taiwan launch, without framing the project as a traditional consumer electronics release.
The Taiwan campaign builds on Rokid’s prior crowdfunding history. The company previously raised more than US$4 million on Kickstarter, where Rokid Glasses became the highest-funded XR wearable project on the platform. The zeczec campaign extends that track record into one of Asia’s most established consumer electronics markets.
“Taiwan has one of the world's most mature and discerning consumer electronics markets”, said Said Justo Chang, Head of Global Channels at Rokid. “Reaching the top of Taiwan's crowdfunding platform is a great commercial achievement. We are excited to finally introduce Rokid Glasses to Taiwan”.
More broadly, the campaign highlights how crowdfunding platforms continue to function as launch and distribution channels for emerging AI and XR hardware. In Rokid’s case, product rollout, market entry and public participation converged within a single campaign, marking a notable moment for AI-enabled wearables in Taiwan’s technology landscape.
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A closer look at how reading, conversation, and AI are being combined
Updated
January 22, 2026 11:46 AM

Assorted plush character toys piled inside a glass claw machine. PHOTO: ADOBE STOCK
In the past, “educational toys” usually meant flashcards, prerecorded stories or apps that asked children to tap a screen. ChooChoo takes a different approach. It is designed not to instruct children at them, but to talk with them.
ChooChoo is an AI-powered interactive reading companion built for children aged three to six. Instead of playing stories passively, it engages kids in conversation while reading. It asks questions, reacts to answers, introduces new words in context and adjusts the story flow based on how the child responds. The goal is not entertainment alone, but language development through dialogue.
That idea is rooted in research, not novelty. ChooChoo is inspired by dialogic reading methods from Yale’s early childhood language development work, which show that children learn language faster when stories become two-way conversations rather than one-way narration. Used consistently, this approach has been shown to improve vocabulary, comprehension and confidence within weeks.
The project was created by Dr. Diana Zhu, who holds a PhD from Yale and focused her work on how children acquire language. Her aim with ChooChoo was to turn academic insight into something practical and warm enough to live in a child’s room. The result is a device that listens, responds and adapts instead of simply playing content on command.
What makes this possible is not just AI, but where that AI runs.
Unlike many smart toys that rely heavily on the cloud, ChooChoo is built on RiseLink’s edge AI platform. That means much of the intelligence happens directly on the device itself rather than being sent back and forth to remote servers. This design choice has three major implications.
First, it reduces delay. Conversations feel natural because the toy can respond almost instantly. Second, it lowers power consumption, allowing the device to stay “always on” without draining the battery quickly. Third, it improves privacy. Sensitive interactions are processed locally instead of being continuously streamed online.
RiseLink’s hardware, including its ultra-low-power AI system-on-chip designs, is already used at large scale in consumer electronics. The company ships hundreds of millions of connected chips every year and works with global brands like LG, Samsung, Midea and Hisense. In ChooChoo’s case, that same industrial-grade reliability is being applied to a child’s learning environment.
The result is a toy that behaves less like a gadget and more like a conversational partner. It engages children in back-and-forth discussion during stories, introduces new vocabulary in natural context, pays attention to comprehension and emotional language and adjusts its pace and tone based on each child’s interests and progress. Parents can also view progress through an optional app that shows what words their child has learned and how the system is adjusting over time.
What matters here is not that ChooChoo is “smart,” but that it reflects a shift in how technology enters early education. Instead of replacing teachers or parents, tools like this are designed to support human interaction by modeling it. The emphasis is on listening, responding and encouraging curiosity rather than testing or drilling.
That same philosophy is starting to shape the future of companion robots more broadly. As edge AI improves and hardware becomes smaller and more energy efficient, we are likely to see more devices that live alongside people instead of in front of them. Not just toys, but helpers, tutors and assistants that operate quietly in the background, responding when needed and staying out of the way when not.
In that sense, ChooChoo is less about novelty and more about direction. It shows what happens when AI is designed not for spectacle, but for presence. Not for control, but for conversation.
If companion robots become part of daily life in the coming years, their success may depend less on how powerful they are and more on how well they understand when to speak, when to listen and how to grow with the people who use them.