Startups

How Pet Treat Brand’s Focus on Trust and Traction Captured Silicon Valley Investors

Amid AI and tech startups, Eastseabrother proved the power of demand and trust.

Updated

December 31, 2025 2:18 PM

Cats having a jolly good time with a can of tuna. PHOTO: UNSPLASH

At a Silicon Valley pitch event crowded with AI, SaaS and deep-tech startups, the company that stood out was not selling software or algorithms. It was selling pet treats.

Eastseabrother, a premium pet food brand from South Korea, ranked first at a Plug and Play–hosted investor pitch competition in Sunnyvale. The product itself is simple: single-ingredient pet treats made from wild-caught seafood sourced from Korea’s East Sea. The company follows a principle it calls “Only What the Sea Allows”, working directly with regional fishermen while avoiding overfishing. With no additives and minimal processing, what sets Eastseabrother apart is not novelty, but control—over sourcing, supply chains and consistency.

That clarity helped the company walk away with both Best Product and Best Potential. “Investors asked detailed questions about repeat purchase rates and customer feedback, not just our technology or supply chain”, said Eunyul Kim, CEO of Eastseabrother. “That told us the market is shifting—real consumer trust now carries as much weight as a compelling tech narrative”.

What truly caught investors’ attention was not an ambitious vision of the future, but concrete evidence of traction today. Eastseabrother has already secured shelf space in specialty pet stores across California, New York and North Carolina, including an exclusive partnership with EarthWise Pet, a national specialty retail chain. At a consumer showcase at San Francisco’s Ferry Building, the brand recorded the highest on-site sales among all participating companies.

At its core, the pitch was built on simplicity: one ingredient, clear sourcing and a defined customer need. In a market saturated with complex products and abstract claims, that focus and transparency stood out.

The judges’ decision also reflects a broader shift in venture capital thinking. Not every successful startup is built on complex software or high-tech innovation. In categories like pet care—where trust, quality and transparency shape buying behavior—execution and credibility can matter more than technical sophistication.

Today, Eastseabrother has extended its reach beyond the U.S., expanding into Singapore and Hong Kong, with additional plans to grow further in North America as demand for premium pet food rises. And the broader takeaway from this pitch is not that consumer brands are overtaking tech startups. It is that investors are increasingly focused on fundamentals: who is buying, why they are returning and whether the business can sustain itself beyond the pitch deck.

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Media & Entertainment

Top 5 Sci-Fi Films of 2026 (No Spoilers)

From AI love affairs to cosmic survival, 2026 has it all.

Updated

December 23, 2025 1:21 PM

A man in a space suit looking upon a ringed marble. PHOTO: UNSPLASH

Grab your popcorn—the 2026 sci-fi movie slate is stacked. We’re getting everything from post-apocalyptic survival films to AI thrillers, plus a big-space adventure and a fresh DC superhero story. Some films launch new worlds, others expand familiar ones, but all of them aim to leave an impression, but all of them look like the kind of movies you’ll want to talk about after the credits.  

Here are five upcoming sci-fi movies to mark on your calendar.

1. Soulm8te:
Promotional poster for the movie Soulm8te. PHOTO: ROTTOM TOMATOES

Release Date: January 9, 2026

Director: Kate Dolan

Stars: Lily Sullivan, David Rysdahl and Claudia Doumit

If you like your sci-fi with a creepy edge, Soulm8te is very much in that lane. A spin-off from the M3GAN universe, the film follows a man grieving the loss of his wife who turns to an AI android to ease the pain. At first, it seems to help. The connection feels real, even comforting. But before long, it becomes a little too real and slips into something far more dangerous. What makes Soulm8te unsettling is how close it feels to the present. AI companions are no longer science fiction, and the film plays with that reality in a way that feels intimate rather than futuristic. Directed by Kate Dolan, the story stays on quiet unease instead of spectacle, allowing tension to build as affection turns possessive and attachment becomes dangerous. The film is produced by Allison Williams and James Wan, both closely involved in the hit horror franchise M3GAN, and their experience with technology-driven horror is clearly felt here. Fans of grounded, psychological sci-fi should keep this one on their radar.

2. Greenland 2: Migration
Promotional poster for the movie Greenland 2: Migration. PHOTO: ROTTEN TOMATOES

Release Date: January 9, 2026

Director: Ric Roman Waugh

Stars: Gerard Butler, Morena Baccarin, Amber Rose Revah, Sophie Thompson, Trond Fausa Aurvåg

Back in 2020, Greenland introduced audiences to John Garrity (Gerard Butler), a father racing against time to save his family as comet fragments threatened to wipe out life on Earth. The film ended with survivors heading into bunkers deep in Greenland, hanging on to the last thin thread of hope. This sequel follows the Garrity family as they leave the safety of underground shelters and face a world that no longer resembles home. The setting moves across a battered Europe, where every decision carries weight and every journey feels uncertain. Rather than repeating the ticking-clock chaos of the original, Migration leans into endurance, exhaustion and the question of whether rebuilding is even possible. It’s a post-apocalyptic movie about movement, loss and the cost of starting over.

3. Project Hail Mary
Promotional poster for the movie Project Hail Mary. PHOTO: ROTTEN TOMATOES

Release Date: March 20, 2026

Director: Phil Lord & Chris Miller

Stars: Ryan Gosling, Milana Vayntrub, Sandra Hüller

Based on Andy Weir’s best-selling novel, Project Hail Mary is shaping up to be one of the most talked-about space survival films of 2026. Ryan Gosling stars as Ryland Grace, an unlikely astronaut whose journey into space begins with confusion rather than heroics. Grace, a former junior high science teacher, wakes up alone on a spacecraft, cut off from Earth and missing key memories about how he got there. As pieces slowly fall into place, so does the scale of the problem he’s been sent to solve. The film blends real science with high-stakes isolation, balancing quiet moments with the pressure of a mission that affects the entire planet. Directed by Phil Lord and Chris Miller, Project Hail Mary promises tension, curiosity and a heavy dose of human vulnerability set against the vastness of space.

4. The Dog Stars
Promotional poster for the movie The Dog Stars. PHOTO: IMDB

Release Date: March 27, 2026

Director: Ridley Scott

Stars: Jacob Elordi, Josh Brolin

The Dog Stars strips the apocalypse down to its bare essentials. Based on Peter Heller’s novel of the same name, the film features a screenplay by Mark L. Smith and Christopher Wilkinson, known for The Revenant and Ali. The setup of The Dog Stars is simple and bleak: a virus has erased most of humanity. What’s left is silence, abandoned airfields and roaming scavengers known as the “Reapers” who prey on the few survivors left behind.

Jacob Elordi plays Hig, a pilot living in isolation with his dog and a heavily armed companion. His days follow a strict routine, broken only by short flights in his aging Cessna. That fragile balance shatters when a distant radio signal breaks through the quiet. It’s the first real sign of life he has heard in years, and it draws him toward a journey that could change everything. Directed by Ridley Scott, the film focuses less on large-scale destruction and more on loneliness, hope and the risk of reaching out in a broken world. The result is a post-apocalyptic thriller that feels intimate, reflective and quietly tense.

5. Supergirl: Woman of Tomorrow
Promotional poster for the movie Supergirl (2026). PHOTO: IMDB

Release Date: June 26, 2026

Director: Craig Gillespie

Stars: Milly Alcock, Jason Momoa, Matthias Schoenaerts

Supergirl: Woman of Tomorrow offers a very different take on the DC universe. This is a cosmic sci-fi story first, superhero film second. Kara Zor-El is older, tougher and shaped by memories of a world she lost. Unlike her cousin Superman, she remembers the destruction of Krypton clearly, and that history weighs heavily on her. The film follows Kara as she crosses paths with a young alien seeking justice, pulling her into a dangerous journey across distant worlds. Rather than focusing on Earth-saving spectacle, the story explores identity, grief and what heroism looks like far from home. With Milly Alcock stepping into the role, Supergirl 2026 aims to expand DC’s sci-fi side while giving the character emotional depth rarely seen on screen.

Final thoughts on the 2026 sci-fi lineup

One reason science fiction movies stick with us is that they ask big questions in a way that feels personal. What happens when tech starts filling emotional gaps? What does survival look like when the world doesn’t bounce back? And how far would you go to save everyone you’ve ever known? If you’re looking for 2026 sci-fi movies that range from gritty to hopeful to unsettling, this lineup has you covered.