SPORTEC Thailand 2026

SPORTEC Thailand 2026 unfolds from 25–27 June 2026 at BITEC Hall 102 in Bangkok, Thailand, marking the debut of the renowned SPORTEC sports and fitness exhibition in Southeast Asia. After more than 15 years of success in Japan, this event brings the region’s sports, fitness, wellness and equipment industries together under one roof.

Over three days, the show is expected to draw 150+ exhibitors and 15,000+ visitors, providing space for conversations around innovation in fitness technology, training systems, sports equipment and digital solutions. A diverse programme includes 20+ seminars and workshops led by industry speakers and experts, offering practical insights and real exchanges around trends shaping the business and practice of sport.

Beyond the exhibits and learning, SPORTEC Thailand 2026 comes alive with competitions, from its signature Thailand Cup to bodybuilding, physique and martial arts showcases. Rounding it out is the Rookie Contest, where both professionals and enthusiasts can jump in and compete.

With its mix of equipment showcases, technical discussions and live sport experiences, SPORTEC Thailand offers a grounded look at how sports and fitness are evolving in the ASEAN market. It’s a place to explore what’s new, meet others in the field and see where the industry is heading.